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Marketing Essentials, Student Edition, by McGraw-Hill Education
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Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus. Using Connect teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect to do their homework on a PPA, iPhone, or iPod Touch! Connect Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships."
- Sales Rank: #183686 in Books
- Published on: 2010-11-01
- Original language: English
- Number of items: 1
- Dimensions: 11.10" h x 1.60" w x 8.60" l, 5.20 pounds
- Binding: Hardcover
- 1024 pages
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Bought for Home Use
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I ordered this book for my son that is taking this class in high school and we wanted a copy for home. The new price was significantly more than this gently used price. We are both very satisfied with this purchase.
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Delievered as needed
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just what I ordered
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I needed this book for my daughter and the description was exactly what it said it would be. The price was right and it arrived sooner than promised.
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